美国占据500强中的198席，稳居品牌大国第一。法国、日本、中国和英国为世界品牌大国的第二阵营。中国品牌入选数(44个)超越英国(37个)，继续保持第四名的好成绩。由世界品牌实验室(World Brand Lab)独家编制的2021年度(第十八届)《世界品牌500强》排行榜于2021年12月7日在美国纽约揭晓。凭借优异的市场表现及强劲的业务增长，去年的亚军谷歌(Google)一举击败亚马逊(Amazon)荣登榜首；亚马逊因受疫情影响业绩不及预期，退居第二；2021财年净利润大增的微软(Microsoft)继续保持第三。

 

 

The 18th edition of the World's 500 Most Influential Brands list, compiled by World Brand Lab, was released on December 7, 2021, in New York. With its excellent market performance and strong business growth, Google tops the list, defeating Amazon, which fell to second place due to its lower-than-expected results during the pandemic. Microsoft, which saw a strong increase in its net income during 2021, retained its place in third. The US led the field of nations with the most companies on the list, claiming 198 of the top 500. France, Japan, China, and the UK are also well-represented. China surpassed the UK and continues to hold fourth place, with 44 of its brands selected.

 

 

连续十八年发布的《世界品牌500强》(The World's 500 Most Influential Brands)，其评判依据是品牌的世界影响力。所谓品牌影响力(Brand Influence)，是指品牌开拓市场、占领市场并获得利润的能力。按照品牌影响力的三项关键指标，即市场占有率(Market Share)、品牌忠诚度(Brand Loyalty)和全球领导力(Global Leadership)，世界品牌实验室对全球约15000个知名品牌进行了综合评分，最终推出了世界最具影响力的500个品牌。除了备受关注的新能源汽车品牌（如特斯拉），还有一些正在崛起的中国品牌表现亮眼，包括国家电网、海尔、华润、中国人寿、五粮液、青岛啤酒、中化、中国南方电网、恒力、徐工和北大荒等。

 

 

The World's 500 Most Influential Brands list, which has been published annually for the past 18 years, is judged based on each brands’ global influence (i.e., their ability to develop and capture markets and earn profits). World Brand Lab tracks three key indicators of brand influence—market share, brand loyalty, and global leadership—for more than 15,000 leading brands around the globe and uses this data to develop the list. In addition to new energy vehicle brands (such as Tesla) that are getting a lot of attention, there are a number of Chinese brands on the rise, including State Grid, Haier, China Life, Wuliangye, Tsingtao Beer, Sinochem, China Southern Power Grid, Hengli, XCMG, and Beidahuang.